You might have noticed a change in the Catholic Family’s website recently. Our website has traditionally been a landing page for our audio podcast. Most of our traffic (i.e. listeners) comes through subscriptions to our podcast through iTunes and other RSS sources. But recently, Allyson and I decided to “up the ante” and create new types of content such as blog articles. This has shifted the purpose of the website from an ancillary to primary distribution source.
As part of this transformation, we decided to try some things that we hadn’t tried before. I recently went to OpenCa.mp, a conference having a mission,”to educate, foster a sense of community, and remove barriers for webmasters and web developers, bloggers, podcasters, and social media enthusiasts.” Needless to say, I came away a little overwhelmed with all of the information on SEO (search engine optimization), monetization, and leveraging social media. […]